{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brand names drive exposure via social media marketing, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not altered a lot in years; it does not have TikTok, and doesn't offer celebs free bags.|HermÃ